In June 2014, Made in Mind (MIM) successfully raised £352,000 to further its product pipeline extend its core technology into international markets.
Made in Mind combines style and utility to design beautiful products for the mobile market. At the time of writing they have sold 40,000 of their patented folding Mu charger, which provides an innovative solution to the unwieldy UK plug, and are in advanced discussions with leading global handset manufacturers regarding potential contracts for use of the Mu alongside existing products.
MiM was co-founded by Matthew Judkins, who has over 10 years’ experience working in commercial positions within the SME sector, and Min-Kyu Choi, an award-winning product designer and illustrator.
Where are they now?
An independent survey showed that consumer electronics companies which use MiM patent-protected designs could see a substantial carbon reduction benefit; the 70% reduction in the plug size provides an associated reduction of packaging and logistics that would enable the global smartphone market leader to reduce their annual carbon footprint by 6.5 million tonnes for the UK markets alone.