In November 2014, Natural Immune Products raised £172,949 to support marketing efforts for ‘iMune Nurture’, the company’s immunity-strengthening ‘fruity water’ for children.
iMune Nurture is the UK’s first all-in-one immunity drink solution, slotting into a key gap in the market. It comes packaged in the UK’s first spill-proof pouch, providing on-the-go convenience. The drink is 100% natural with added immunity-boosting ingredients but no added sugars or sweeteners. It contains optimal amounts of vitamins, minerals, and Wellmune WGP® beta glucan (baker’s yeast) – proven to support children’s natural immunity.
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Natural Immune Products is partnered with a global leader in new product development, Doehler, and leading manufacturer and packager, Refresco Gerber. The company is working with a leading children’s nutritionist, Dr Sarah Brewer, and is developing an ongoing relationship with the UK’s largest nursery chain, Busy Bees. The company has also been awarded Best Children’s Drink at the World Beverage Awards held in Nuremberg, November 2014.
The company listed in several hundred Tesco stores until the beginning of 2015, but withdrew at the end of its contract, deciding that iMune Nurture was best sold in travel hubs in single pouches. They have since secured multiple contracts with other retailers including Holland & Barret and Ocado, and several airlines too, namely EasyJet and Norwegian Airlines.