NURTURE, formerly Natural Immune Products, raised £200,989 in it’s second round of funding on SyndicateRoom. These funds will enable the team to fulfil customer orders, and grow their sales and marketing teams.
Parents Lucie and Derek Sanders created NURTURE to support children’s immunity and provide a healthy solution for families that are increasingly rejecting sugary drinks.
With a mess-free pouch for on-the-go convenience, NURTURE’s Fruity Water uses delicious natural fruit flavours with a fraction of the naturally occurring sugars found in 100% juice and smoothies. It is enriched with seven vitamins, beta glucans, calcium and zinc, which are proved to support children’s immunity from one year of age.
NURTURE’s customers include Tesco, easyJet, Ocado, Holland & Barrett, Whole Foods Market and Great Ormond Street Hospital.
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NURTURE was featured as one of the best new launches in The Grocer’s Focus on Soft Drinks report.