In November 2015, Soply raised £229,996 on SyndicateRoom to build more intelligence into its online visual content marketplace for the development of IP, and to grow its ‘re-seller scheme’.
Brands need engaging visual content to stand out online. This content should be easy to both find and use.
Soply is a marketplace that allows companies and agencies to source custom visual content – photos, animations and illustrations – from a global community of creative freelancers. By using Soply, companies can save more than 70% compared to the traditional agency model for sourcing content.
Soply’s lead investor was Kim Tosti, who heads a syndicate of Danish and Irish business angels, and has hailed Soply as filling companies’ growing and ‘enormous need for custom visual content’. This syndicate invested alongside Ascension Ventures SEIS Digital Media Fund and SyndicateRoom members. These investments were eligible for SEIS benefits.
Where are they now?
The model has already proven popular: whilst still in Beta, Soply managed to generate £30k in revenue and take on creatives from more than 60 countries. An early adopter is Dentsu Aegis Network (a multinational media agency with 27,000 employees in 123 countries), whose partnership with Soply has allowed it to source content for brands like Tic Tac, Kinder Surprise and Kinder Milkslice.
In November 2015, Soply found a new client in Oglivy, one of the largest marketing companies in the world. CEO and Co-founder, Linisha Palm, said:
‘We are extremely proud that we’ve been able to attract attention from one of the world’s biggest and most creative agencies. Ogilvy placed an order with us last week – yet another verification that agencies are looking into new opportunities in regards to their content production.’