“The world's first payment solution designed exclusively for e-commerce, marketers and creators.”

The Company

Incard is a payment solution designed exclusively for e-commerce, entrepreneurs, dropshippers and influencers. It facilitates faster international payments, allows the issue of virtual cards for employees and integrates with digital platforms. It also comes with built-in accounting software as part of the Incard app.

This fintech startup was founded in 2020 by Soraya Tribouillois, Matteo Martino, and Theo Cesarini with the aim of financial management, business performance and lifestyle to help ambitious entrepreneurs to grow and succeed.


Insights from Incard Co-Founder, Soraya Tribouillois.

SyndicateRoom (SR): How are you feeling about the progress incard has made so far, and what are your plans for the future?

Soraya: We are delighted with our recent progress and the initial results of our beta launch in the UK. Our thesis asserts that e-commerce and online businesses have unique needs and significant volumes, and that they deserve a financial platform developed exclusively for them. We are pleased to see our validation of this thesis.

Our early adopters have given positive feedback on the initial version of the app. We are excited to provide them with more support and upcoming features on our roadmap.

SR: What have been some of the biggest challenges you’ve had to deal with?

Soraya: In the middle of last year, we had to replace a major partner that was providing licenses and cards, which delayed our launch. This happened during a tough period for fintech startups looking to raise additional funding. Despite the challenges, our team demonstrated resilience, secured more funding, and found amazing new partners in a short period of time. We updated our payment flows, got our licenses back and successfully went live.

SR: What’s the next key milestone you’d like to hit?

Web app and EU launch! We have a large network of e-commerce entrepreneurs in Europe looking for a tailored financial platform that will unleash their potential.

SR: What are your main goals for the next 12 months?

Soraya: To continue building the best financial product e-commerce founders have ever used, increase our current revenue by at least 100x and establish strong partnerships with ecosystem players to help our client thrive.


SR: If you could go back in time, is there anything you would do differently as a founder?

Soraya: The lesson we can learn from this is that we may need to raise funds earlier, even before having a minimum viable product (MVP). This approach can help us save time and avoid the hassle of talking to VCs until we have over £1m in ARR. It can also help us navigate more easily through various financial challenges. Ultimately, runway is the key.

SR: What advice would you give to other founders in the early stages of starting a business?

Soraya: Go for it! Creating a project from scratch that potentially addresses climate, political, and economic issues is an incredible opportunity to change tomorrow's world. The key to achieving success is to surround yourself with reliable people who can help you go further. From the start, it is necessary to secure runway, establish solid foundations and company values to scale the project successfully.

Find out more about Incard on their website.

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