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"In what is being claimed a UK first, smaller private investors can now invest in UK start-ups alongside established business angels, and reap the potential strong returns enjoyed by these professional investors. Crucially, the 'lead' angels in the funding round will have undertaken their own due diligence and be investing their own money. As a result, SyndicateRoom provides investors with the peace of mind that traditional equity-based crowd-funding platforms do not: the knowledge that each company available for investment has undergone a thorough vetting process."