A baby’s formative years shape habits that will last a lifetime and at just one year old babies are still at high-risk of infection. However, after breast milk, there are few ways in which babies can receive the right nutrients to stay healthy.
Parents Lucie and Derek created Nurture Fruity Water+ as a solution to this challenge, filling a gap in a market that is increasingly rejecting existing sugary drinks in favour of healthier alternatives.
The total value of the UK baby food juice categories was £260m in 2015, and in a major international survey 88% of respondents were interested in food or beverages with immune health benefits. Nurture is the first mover in the children’s healthy drinks category.
Nurture’s drinks have added nutrients to support immunity, and lower naturally occurring sugars, allowing it to exceed the School Standards Government Guidelines. Voted the best children’s drink at the World Beverage Innovation Awards 2014, the company has already established deals with Tesco, easyJet, Ocado, Holland & Barrett, Whole Foods Market and Great Ormond Street Hospital.
Natural Immune Products has a team of world-class directors and investors with a track record of successful investments and has established a dedicated supply line with vetted strategic partners. It is seeking additional funding so it is able to fulfil existing customer orders. The company is shortly commencing a 4 week ‘sample with purchase’ promotion in conjunction with Little Dish – an established children’s food brand – at Ocado.
“We liked the story behind Nurture and are pleased to offer more choice to parents travelling with their children onboard. This is an innovative company that is trying to help parents provide healthy choices for their children, which is exactly what many parents travelling on easyJet are looking for. We very much look forward to working with Nurture.”Alex Goodwin, Head of Inflight Retail of easyJet.
“Thank you for keeping me updated with your product launch. The designs look great and the time is right for children’s drinks with a lower sugar content. Compared to CapriSun at 33g (compared to 8.6g) sugars per pouch, your range provides a great alternative! I am seeing a high level of interest in the “No Added Sugar” drinks category too. I will share my feedback with our buyer.” Boots Nutritionist.
“Thank you for the information, it was great to have more information about your product. I have provided feedback of my positive opinion to our buyer. Hopefully in the near future we will be selling Nurture drinks.
I will you abundant success – it’s a worthwhile product.” NutriCentre (Tesco) Nutritionist.
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