The _Guardian


Gonçalo in the Guardian: “After you have identified your direct and indirect rivals, you need to be clear about who your target audience is. You are making a case for your relevance in the market so the more you can back this up, the better.”

You can read more here: http://www.theguardian.com/small-business-network/2013/nov/22/write-business-plan-markets-competitors


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