In 2013, the prototype first flew. It was decided that the equity would be sold via the SyndicateRoom crowdfunding platform as it is regulated by the FCA and attracts investment from small and angel investors. Building a hi-tech, ultra-modern aircraft is not cheap, but through a combination of crowdfunding and support from business angels, e-Go received more than £950,000 in investments. The first production model will start before the end of 2014.
You can read more here: http://www.telegraph.co.uk/sponsored/business/sme-home/11132951/e-go-aeroplanes.html