Since launching in 2009 PureGym has adopted the philosophy of delivering a value based gym membership with low cost, high quality and flexible standards. The company looks to scale a simple and efficient business model throughout the UK. To maintain their competitive advantage, they continually invest in leading technology for use at the point of the consumer.

Key PureGym statistics:

  • 159 Gyms (as of March 2016)
  • More than 750,000 members
  • More than 600 dedicated staff across the UK

Experienced management team

Peter Roberts, Executive Chairman

Peter has been working in the leisure industry since 1980 and has been involved in several highly successful businesses in the field of resorts, hotels, pubs and health clubs. He has also been on the board of several public financial institutions that invest in leisure businesses.

Humphrey Cobbold, CEO

Humphrey has extensive business experience gained through management consultancy with McKinsey & Company, private equity with Candover and in industry as director of Strategic Development at Trinity Mirror and CEO of Wiggle. At Wiggle he launched the international business across Europe and further afield in countries like Japan, Australia, USA, and China.

Adam Bellamy, CFO

Adam’s experience covers retail, hospitality and multi-site entertainment businesses. He was previously Finance Director of Atmosphere Bars & Clubs Ltd and before that Finance Director of D&D London Ltd; the upscale restaurant group. During his earlier career he held senior finance roles at both Whitbread and House of Fraser.

Jacques De Bruin, COO

Jacques was responsible for 71 clubs in his role as UK Operations Manager for Virgin Active. He has a wealth of industry experience, having started with Virgin Active in South Africa before working for them for the last six years in the UK.

PureGym goal and strategy

To deliver exceptional growth by creating the UK’s leading health and fitness brand.

  • Leading customer proposition: PureGym deliver best-in-market value through offering flexible, low cost memberships, high quality facilities and exceptional service standards

  • Operational Excellence: We find and fit out the best properties across the UK, equip them with state-of-the-art equipment, offer great classes and deliver the highest standards in cleanliness and member experience

  • Low Cost: Our scale and simple business model delivers significant cost advantage in property acquisition, development, equipment and staffing

  • Web-enabled: We invest in leading edge technology to continue meeting the ever changing demands of today’s consumer


PureGym tried to merge with The Gym Group in 2014 in a transaction that was blocked by competition regulators, prompting the latter to float in 2015. PureGym recently acquired LA Fitness last May (Acquired LA Fitness and its 43 gyms in May, creating a total of 147 gyms and becoming the largest operator in the UK).

When likely to float: TBC

Expected size: ~£500

Majority shareholders: CCMP Capital Advisors