Bird

In October 2014, Bird raised £133,694 through SyndicateRoom to expand its team and manufacture its high-performance, synthetic shuttlecock, Bird2.

The story

It is estimated that 200m shuttlecocks are sold every year. Through involvement in school and county badminton clubs, Gordon Willis conceived of a new shuttlecock that had the performance characteristics of a feather shuttle, but was still as durable as standard plastic shuttles and therefore significantly more economical.

Bird Design Ltd has developed several patented changes in shuttle design. Completely new moulding and assembly processes give a distinctively new looking, high performance, synthetic shuttle, branded as Bird2. This matches the playing characteristics of feather shuttles with greatly increased durability and performance consistency.

The company’s main product, Bird2, uses plastics instead of feathers. However, unlike other plastic shuttlecocks (which are banned from senior international tournaments for their inferiority), Bird2’s unique design gives it much more of the rigidity and ‘feel’ of a feather shuttle.

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£13,261

Average investment

£305,000

Total raised

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£13,478

Average investment

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£15,672

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Captive Media, the innovative company putting games into men's urinals, has successfully raised over £323,216, in their second raise, from angels and sophisticated investors on SyndicateRoom.

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£9,794

Average investment

£323,216

Total raised

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£30,130

Average investment

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Insolvency Proceedings

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£22,076

Average investment

£618,120

Total raised