## Captive Media

Led by Wren Capital and Peter Cowley, Captive Media successfully raised £323,216 in its second round of investment to increase its network of screens.

The story

Captive Media was the first ever successfully funded deal on SyndicateRoom. Mark Melford was advising the UK’s largest media firms on strategy, but his clients had a problem: consumers were increasingly ignoring advertising through traditional media. Then Gordon MacSween had an idea:'imagine if there was a video game you could control with your pee' – a game that would command around a minute of a man’s undivided attention at a time when he was out and about.

The Captive Media system consists of a hi-definition screen fitted at eye level above the urinal. When a user approaches, it flips into gaming mode, using patented technology to detect not only his presence but the direction of his stream, which then controls the system. When not in use, it plays a mixture of adverts and content from one of Captive Media's twelve ‘PTV’ channels.

Render1

Where are they now?

Since raising £300,000 in November 2013, the Captive Media team has successfully demonstrated its business model, installing a network of screens across London venues, and securing business from top advertisers. Customers have included:

- Apple’s Dr Dre  - Unilever’s Lynx  - Diageo’s Captain Morgan  - Lamb’s Navy Rum  - Online casino 32 Red  - 20th Century Fox film “Let’s Be Cops”

To see details of Captive Media's initial round, click here.

See current opportunities

Fertility Focus

EIS
Medtech
Fertility Focus has successfully raised £511,500 from a number of business angels and sophisticated investors on SyndicateRoom to develop their fertility diagnosis and treatment equipment.

Active

Trading status

£24,458

Average investment

£880,500

Total raised

e-Go Aeroplanes

EIS
Engineering & Manufacturing
e-Go aeroplanes, the company behind the lightweight fun flying machine, has successfully raised £950k on SyndicateRoom.

Liquidation

Trading status

£12,025

Average investment

£950,000

Total raised

Captive Media

EIS
Media & Telecommunications
Captive Media, the innovative company putting games into men's urinals, has successfully raised £300k from angels and sophisticated investors on SyndicateRoom.

Dissolved

Trading status

£13,261

Average investment

£305,000

Total raised

Canary

EIS
Technology, Hardware & Equipment
Canary is led by none other than Christopher Curry, co-founder of Acorn computers, William Cotton, former MD of Boots International, and Stuart Sheehy, previously at BUPA.

Dissolved

Trading status

£10,458

Average investment

£251,000

Total raised

Bird

EIS
Travel & Leisure
Bird Design produces synthetic shuttlecocks which perform like expensive goose feather shuttles, but are as durable as standard plastic shuttles.

Active

Trading status

£4,456

Average investment

£133,695

Total raised

Bactest

EIS
Pharmaceuticals & Biotechnology
Bactest’s technology turns microbial activity into data, offering multiple industry applications. They raised £838,380.

Dissolved

Trading status

£13,478

Average investment

£930,000

Total raised