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Led by Wren Capital and Peter Cowley, Captive Media successfully raised £323,216 in its second round of investment to increase its network of screens.

The Story

Captive Media was the first ever successfully funded deal on SyndicateRoom. Mark Melford was advising the UK’s largest media firms on strategy, but his clients had a problem: consumers were increasingly ignoring advertising through traditional media. Then Gordon MacSween had an idea:’imagine if there was a video game you could control with your pee‘ – a game that would command around a minute of a man’s undivided attention at a time when he was out and about.

The Captive Media system consists of a hi-definition screen fitted at eye level above the urinal. When a user approaches, it flips into gaming mode, using patented technology to detect not only his presence but the direction of his stream, which then controls the system. When not in use, it plays a mixture of adverts and content from one of Captive Media’s twelve ‘PTV’ channels.

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Where are they now?

Since raising £300,000 in November 2013, the Captive Media team has successfully demonstrated its business model, installing a network of screens across London venues, and securing business from top advertisers. Customers have included:

- Apple’s Dr Dre - Unilever’s Lynx - Diageo’s Captain Morgan - Lamb’s Navy Rum - Online casino 32 Red - 20th Century Fox film “Let’s Be Cops”

To see details of Captive Media’s initial round, click here.

See current opportunities

Bird

EIS
Travel & Leisure
Bird Design produces synthetic shuttlecocks which perform like expensive goose feather shuttles, but are as durable as standard plastic shuttles.

Active

Trading status

£4,456

Average investment

£133,695

Total raised

ORP

EIS
Medtech
Simple and reliable tools that help surgeons be more productive and hospitals to save money.

Active

Trading status

£15,465

Average investment

£912,453

Total raised

Pulsar

EIS
Technology, Hardware & Equipment
“Making the world a brighter place, one LED at a time”, Pulsar specialises in providing long-lasting lighting where light failure would be highly visible, or light replacement is complex, dangerous or costly to remedy (e.g. high rise buildings, bridges, etc.)

Insolvency Proceedings

Trading status

£22,076

Average investment

£618,120

Total raised

Oval Medical Technologies

EIS
Medtech
Oval Medical Technologies have developed a unique self-injector that’s small and easy to use, especially by patients who are frightened of needles.

Acquired

Trading status

£14,160

Average investment

£1,118,647

Total raised

Highview Power Storage

EIS
Property
Highview balances energy production and requirements by storing excess, off-peak energy and selling it to electricity networks at times of peak demand.

Active

Trading status

£15,672

Average investment

£767,950

Total raised

Natural Immune Products

EIS
FMCG
Natural Immune Products producers of 100% natural, immunity-strengthening drinks for children.

Active

Trading status

£21,619

Average investment

£172,949

Total raised