Celame aims to improve transparency and accessibility in the legal sector for consumers and SMEs.
Celame completed its funding round via SyndicateRoom in October 2017, raising £748,509.
Celame was established in 2014 as a holding company for LegalBeagles, which was founded in 2007 — the consumer law advice forum — and its sister websites, which were developed out of the original forum: JustBeagle (the comparison site) and GoBeagle (the SME site).
Through these three distinct, yet complimentary, domains, the company intends to cover all areas of the available legal market, from free consumer guides to professional legal assistance for SMEs.
Celame’s mission is to improve transparency and accessibility in the legal sector, as well as enhance and improve performance for legal firms seeking new digital clients.
Celame plans to generate revenue by charging law firms a subscription to enhance their basic profile that already exists on the platform, enabling them to add branding, staff bios, and fixed fee product information.
In addition, they would be able to subscribe to additional services such as review management, social media and digital advertising. Smaller firms would pay lower subscriptions starting at £900 and rising to £35,000 for a national firm package.
For the GoBeagle platform, there would be the option to sign up to an annual subscription package for lawyer-led legal advice or a pay as you go fee structure. Law firms would also pay a referral fee in the case of a lead translating into actual business.
The lead investor
Alicia Salinas’ professional background is brokering in equity derivatives, and she has spent almost 20 years at TP ICAP in London. There she met her husband David who, after 17 years in trading, now focusses on the couple’s investments and other projects.
The integrity of the team, and the visionary business plan was highly compelling. This opportunity represented the first “whole of market” platform for Legal Services in the UK, and the potential for growth into vertical markets and indeed beyond was clear. It is very much a transformative business, in an arena that is long overdue change.