In October 2016 SyndicateRoom investors helped Itchy Fish Film secure £492,500 to produce The Bromley Boys, a heartwarming film about the worst football team in Britain and the young boy determined to take them to the top.

The film premiered at Wembley Stadium in May 2018 to a great reception, with reviewers quick to call it the next big British comedy. Watch our interviews with the cast.

The story

The Bromley Boys is a funny yet touching coming of age football memoir played out to the sights and sounds of late-60s/early-70s Britain. Adapted from the hilarious novel by Dave Roberts, it recounts the author’s highs and lows supporting his beloved Bromley FC through their worst ever season.

Bromley Boys Cut Out

Bumping along at the bottom of the bottom non-league division, and effectively the worst football team in Britain, Bromley FC had reached breaking point.

Desperate for a change of fortune and deluded by his own over-active imagination, Dave hatches a plan that will not only see Bromley grab the headlines, but also have top-flight clubs descend upon Hayes Lane to scout Bromley’s dubiously overrated centre-forward.

Throw into the mix the Bromley Chairman’s daughter Ruby King – who actually hates football – and you have a recipe for disaster that tests Dave’s football fandom to the core. The Itchy Fish team describes the film as ‘Billy Elliot meets Bend It Like Beckham‘.

The Bromley Boys aims to highlight the truly unique factors that go into making non-league football what it is: the fans, the characters it attracts, the friendly rivalry with travelling fans, the banter with the players during the game, and the passion, loyalty and love that fans have for their own team.

Read our review of The Bromley Boys.

The cast

Despite a modest budget, the film won an impressive cast by virtue of its reputation and the strength of the script.

Brenock O’Connor (Oli in Game of Thrones) is inevitably lovable as the scampish protagonist David Roberts, precocious and consistently wading out beyond his depths, while Alan Davies and Martine McCutcheon join the cast as David’s parents.

‘For me, the most important factor in taking on any film or TV role is the script – I have to love it. I’ve now seen the finished film and did absolutely love it,’ said Martine McCutcheon, who plays the protagonist’s mum. ‘It’s a beautiful heart-warming story – very funny and with a great period soundtrack too. We need more British films like this.’

Young Savannah Baker joins the cast as Ruby, Dave’s love interest and daughter of Bromley FC’s Chairman, played by Jamie Foreman (Layer Cake, Inkheart, EastEnders).

Itchy Fish Film

Itchy Fish Film was founded in 2012 with the aim of producing excellent quality films on sensible budgets and working with both new and established talent. The Bromley Boys features a team that has more than 200 professional credits on IMDB combined.

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The company’s Founder, TJ Herbert, won the Bromley County ‘Entrepreneur of the Year Award’ in 2012 and Itchy Fish Film picked up two awards at the 2013 International Monaco Film Festival for Best Adaptation and Best Epic/Historical film for Tragedy at Bethnal Green.

Itchy Fish Film CEO and Founder TJ Herbert is an award-winning producer and actor working both sides of the camera the past 15 years. He received a BBC Scotland TV Award for Best Comedic Performance in his role as Wally O’Ga in Where’s Wally?. TJ wrote the screenplay for Tragedy at Bethnal Green, and his recent movie credits include factual drama A Dark Reflection, critically acclaimed horror flick The Cutting Room, snooker comedy Perfect Break and thriller Blood Money.

The lead investor

Ken has been involved in building and successfully exiting a number of businesses, and has 20 years’ experience in the sports industry brokering the sale of a number of football clubs. He has managed and helped develop careers in sport for CEOs, football and rugby managers and players internationally. He has experience in corporate finance, acquisitions, disposals and all areas of funding. Ken is currently Chairman of Bolton Wanderers Football Club.

Ken is also a Co-Founder of the Inner Circle Investment Club. With his wealth of entrepreneurial experience, he is very much involved in mentoring other entrepreneurs to reach their ambitions, providing them with a platform to showcase their projects for funding and growth.

What investors say

‘As an avid lover of film, The Bromley Boys immediately caught my eye. I was impressed by the concept and wealth of British talent involved. With my investor hat on it appeals as an EIS investment without the liquidity risk, but on a personal level I’m excited to watch the final product knowing I had a small part to play in creating it.’

– Russell A, investor

‘As a resident of Bromley, the film The Bromley Boys has a certain appeal to it, the adult cast looks awesome and involving local children brings a charm that is very British. Well done to all involved for making what looks to be all the right decisions.’

– Trevor A, investor

‘I invested in this project simply because I thoroughly enjoy British movies, especially comedies like Bend it like Beckham, East is East etc, and think that The Bromley Boys with a football theme will do well at the box office!’

– Muzaffer K, investor

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