Make it Social allows people to make group bookings and then have each person pay for their share individually, presenting numerous benefits for businesses and retailers alike.

Make it Social completed its SyndicateRoom EIS investment round in October 2017, raising £505,069.

The story

Based in Edinburgh, Make it Social aims to provide a number of benefits for both businesses and retailers alike. For consumers, one person no longer has to foot the bill and then chase friends for payment, while businesses benefit from having more customers referred to them. Make it Social estimates that consumers can refer an average of seven friends by sending peer-to-peer invitations with their checkout.

The company was founded by Eddie Robb after he had been working for a period of time running his first startup, a travel company focused on group travel.

Make it Social already boasts major partners, including enta, which runs the majority of London’s West End ticketing, and Ticketmaster Sport UK. It was voted Online Business of the Year at the 2017 Scottish SME Business Awards.

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The lead investor

Rob Dobson’s professional background is in software and electronics engineering. He built and sold Actix, a leading global mobile phone network optimisation company for £40.6m to SummitPartners. Rob is now an angel investor with around 25 active investments, all of which are into technology companies.

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