Katie is the Investment Manager for the three co-founders of Innocent Drinks, Rich, Adam and Jon, at their venture capital/angel investment firm JamJar Investments. Katie’s role involves sourcing deals, managing processes and working with the portfolio post investment to add strategic insight.

JamJar focuses on consumer-facing high-growth businesses looking for seed/round A funding in both digital and non-tech areas. Katie has previously held roles at Innocent Drinks, the BBC and Hamilton Bradshaw Venture Partners.

In today’s show we discuss the importance of consumer brand, how to differentiate in a proliferated consumer product market, the benefits of investor specialisation and more.

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