Lobster applies smart AI-tagging and machine-learning algorithms to find the most relevant, aesthetic content from around the world so that brands can use authentic imagery in their creative campaigns.

In early 2016, Lobster raised £339,256 to continue capitalising on the sea of content available on social media.

The story

The 1.8bn+ photos shared on social media every day are seen by most to be more authentic, memorable and trustworthy than traditional stock photography – and brands are starting to catch on. Lobster is capitalising on this opportunity by providing a marketplace where user-generated photography can be easily sourced and bought.

Customers can license photos and videos from Lobster’s registered users instantaneously and affordably. Social media users only need to log into Lobster once to licence their content, and then continue posting their images and videos to their preferred social networks. They then receive 75% of the profits of any sales.

Lobster was launched on the stage of TechCrunch Disrupt Europe 2014. With the support of the Wayra accelerator programme, Lobster became revenue-generating with hundreds of customers, including popular sites such as Mashable.

The lead investor in Lobster’s SyndicateRoom round was Evgeniy Medvednikov, a private angel investor living and working between Russia and the USA. The funds from this round are being used to help scale the marketing, sales and tech teams to support partnerships, as well as to finance the addition of a highly requested subscription model aimed at agencies.

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Where are they now?

The Lobster team was selected to attend the UKTI Digital Mission to NYC, which coincided with Social Media Week New York – a great opportunity for Lobster to start building the groundwork for its expansion into the US, in addition to the ad-hoc customers it already has in the region.

In May 2018 Lobster officially launched #MemoryDonation, a campaign aimed at raising the awareness and funds crucial to help support the 50 million+ individuals living with dementia worldwide.

In June 2018 Lobster was shortlisted for the UK Business Angels Association Awards in the category of Best Investment in AI Tech.

Keep up with Lobster’s latest developments via its media page.

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