"Shiny may attract a crowd but the Wizard of Omaha himself is often found investing in the dull and functional, so long as it's fairly priced.
That seems to be the case with Inform Direct, which raised £450,000 on our equity crowdfunding platform. Although far from sexy, Inform Direct would appear to tick all of the boxes Warren Buffett looks for in an investment. Here are his four main points for finding a good investment.
You can read more here: http://realbusiness.co.uk/article/24998-not-all-good-investments-are-sexy