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"Captive Media, a British technology company, managed to raise £250,000 for their unusual product on equity-based crowd-funding website SyndicateRoom in just 27 days."
Find out more here: http://uk.finance.yahoo.com/news/stream-of-investors-back-urinal-game-firm-165553813.html
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TechCrunch - Captive Media’s Interactive Urinal Gets Crowdfunded
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Business Matters - Flushed with success: Last laugh for Dragons’ Den rejects
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Cambridge News - Dragons' Den rejects have last laugh as world's first urinal videograme raises £250k in Cambridge
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Real Business - Urinal videogame company raises £250k through crowdfunding